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Clarity BEFORE Execution. Structure BEFORE Speed

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Author: Giselle

  • Are you comfortable being challenged as a leader?

    Most leaders would answer yes. The better question is whether the people around them believe it. Leadership requires making decisions in the absence of complete information. Every day, leaders form conclusions about customers, employees, competitors, market conditions, priorities, and risk. Those conclusions become assumptions, and assumptions become the foundation upon which decisions are made. There…

    Giselle

    June 8, 2026
    Field Notes, Strategic Sensemaking
    assumptions, business diagnosis, decision making, leadership, questions, strategic alignment
  • What causes talented people, strong teams and successful organizations to lose their way?

    I’m currently reading Creativity, Inc. by Ed Catmull, former President of Pixar Animation and Disney Animation. In his introduction he shares: What makes Pixar special is that we acknowledge we will always have problems, many of them hidden from our view; that we work hard to uncover these problems, even if doing so means making…

    Giselle

    June 7, 2026
    ⚙️ Sensemaking in organizations, Field Notes, Strategic Sensemaking
    business strategy, continuous improvement, creative leadership, Creativity Inc., decision making, Disney Animation, Ed Catmull, organizational culture, organizational health, Pixar Animation
  • Have You Ever Asked a Doctor for a Refund?

    It’s perhaps a strange question to ask but I am curious. A doctor diagnoses a condition, explains what is happening, recommends a course of treatment, and sends us on our way. We may follow the advice diligently. We may follow some of it. We may ignore it entirely. Yet if our condition fails to improve…

    Giselle

    June 6, 2026
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Strategic Sensemaking
    accountability, decision making, diagnosis, execution, leadership, Organizational Alignment, sensemaking, strategic alignment
  • A Blank on the Map: The Cost of Premature Certainty

    In Blank on the Map, explorer and mountaineer Eric Shipton describes an expedition into a region of the Karakoram where the maps contained large areas marked simply by what was not known. There were mountains, valleys, rivers, and glaciers already there, but they had not yet been explored or accurately recorded. The blank existed on…

    Giselle

    June 5, 2026
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Field Notes, Strategic Sensemaking
    Alignment, assumptions, cartography, change management, decision making, distortion, Eric Shipton, leadership, mapping terrain, maps, That Untravelled World
  • These False Certainties may be Costing you a Fortune

    Psychologists have long observed that human beings sometimes hold beliefs that help them cope with uncertainty, anxiety, or difficult realities. These beliefs are often referred to as protective delusions. Their purpose is not necessarily to help us see reality more accurately. Their purpose is to help us function. An entrepreneur launching a new business despite…

    Giselle

    June 4, 2026
    Strategic Sensemaking
    business growth, critical thinking, executive leadership, leadership, problem solving, sensemaking, strategy
  • Is Your Business Model Matching How You Actually Operate?

    For a long time, I thought I had a marketing problem. Then I thought I had a sales problem. Then I thought I had a positioning problem. In the last couple hours reviewing my website, I had a different realization altogether. The issue wasn’t the any of those things I mentioned. The website was simply…

    Giselle

    June 3, 2026
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, 🧠 Zone of Genius, Field Notes, Strategic Sensemaking
    business growth, business model, decision making, leadership, operating model, Organizational Alignment, sensemaking, strategy, systems thinking
  • Human Beings are Messy Data Sets

    This is one of the reasons alignment is so difficult, whether in families, teams, businesses, or entire organizations. Systems are relatively straightforward. A process follows a sequence. A policy establishes boundaries. A workflow defines how something should move from one stage to the next. If something goes wrong, you can often trace the breakdown, identify…

    Giselle

    June 2, 2026
    Strategic Sensemaking, 🧠 Zone of Genius, 🔄 Client Systems
    leadership, systems thinking, decision making, business strategy, human behaviour, organizational culture, change management, organizational effectiveness, team development
  • Does EI Affect Decision Making?

    This morning I attended an Emotional Intelligence event hosted by Judy Joseph Mc Sween at Brix Hotel. The room brought together a remarkably diverse group of people, including school leaders, members of the military, clergy, professionals from law, banking, and information technology, business owners, consultants, and individuals whose work is centred on caring for families…

    Giselle

    June 1, 2026
    ⚙️ Sensemaking in organizations, Field Notes
    crticial thinking, Emotional Intelligence, human behaviour, learning, organizational effectiveness, personal growth, reflection, Six Seconds
  • No One Tells a Cardiologist, “It’s OK…I’ll Watch YouTube.”

    One of the things that has always fascinated me about medicine is how readily we accept the idea that expertise matters. If someone experiences chest pain, persistent fatigue, an irregular heartbeat, or a concerning test result, very few people respond by saying, “You know, before you spend money on a cardiologist, have you tried Googling…

    Giselle

    May 31, 2026
    ⚙️ Sensemaking in organizations, Field Notes, Strategic Sensemaking
    business diagnosis, business strategy, critical thinking, decision making, leadership, organizational health, problem solving, root cause analysis, sensemaking
  • Conversion of Knowledge of Acquaintance into Knowledge About Is a Risky Exercise

    My WHY, according to the WHY Institute, is Make Sense. When I first encountered the WHY.os framework, I remember feeling a strange sense of recognition. The WHY Institute describes a WHY as the fundamental motivation that drives a person’s behavior, decisions, and way of seeing the world. In their model, the WHY is expressed through…

    Giselle

    May 30, 2026
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, 🧠 Zone of Genius, 🧩 The Hudson Alignment Framework™, Field Notes, Strategic Sensemaking
    critical thinking, decision making, Gilbert Ryle, Karl E. Weick, leadership, leadership development, organizational culture, organizational development, organizational learning, sensemaking, strategic leadership, systems thinking
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