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Clarity BEFORE Execution. Structure BEFORE Speed

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: business failure

  • Is worst-case consequence analysis actually useful in business?

    The easy answer is yes, and that’s usually where most explanations stop, somewhere around resilience and preparedness and better decision-making, all of which are true in a general sense. However it’s not particularly helpful when you look at how decisions are actually being made in real time… under pressure, with incomplete information and a room…

    Giselle

    April 12, 2026
    Strategic Sensemaking
    business failure, business risk, decision making, worst case consequence analysis
  • Is your past keeping you stuck?

    I recently started a re-read of Napoleon Hill’s ‘Grow Rich with Peace of Mind.’ Marketing genius Dan Kennedy calls this Napoleon Hill’s best book. I understand why Dan would say that this is his best book because of the experience and learning that must have taken place between when ‘Think and Grow Rich’ was first…

    Giselle

    February 15, 2021
    Strategic Sensemaking
    being poor, business failure, economic reality, Grow Rich With Peace of Mind, Napoleon Hill, opportunity discernment, the pandemic recession, Think and Grow Rich, Warren Buffet
  • Losses do not make you a loser but how you handle them might…

    I was reading a blog post recently by Jennifer Boykin called Broken Open to Greatness: Transforming Tragedy into Triumph, which got me thinking about business loss. “Last March,” she said, “my daughter Grace should have been twenty. She should have been a sophomore in college. She should have come home for the weekend. There should…

    Giselle

    June 13, 2012
    Strategic Sensemaking
    bankruptcy, business failure, business loss, lessons learned, scarcity
  • Leaders are Readers – Learners are Earners

    For decades, authors have studied the characteristics of great leaders in every field. While volumes have been written on the common strengths of front-runners worldwide, most of the emphasis has been placed on the same dozen or so attributes that authors feel readers want to hear about. One distinguishing quality of all great leaders is…

    Giselle

    July 6, 2010
    Strategic Sensemaking
    A G Lafley, BDC, Bill Gates, business failure, Churchill, connections, Crisis and Trust Communications, information, libraries, NEDCO, PR Risk, publishing industry, reading, Warren Buffett
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