-
Discipline and Order versus What Feels Right
Trusting your gut—or intuition—is a form of rapid, subconscious processing that draws on past experiences, patterns, and accumulated knowledge. It is most reliable in situations where expertise has been built over time, in emergencies, or in contexts like lie detection. Physically, it can manifest as a subtle pull or, at times, a gut-churning sensation, often…
-
The Visionary Who Forced Madison Avenue to Take Black Buying Power Seriously
Picture America in 1970. Corporate boardrooms were almost entirely white and male. Major advertisers on Madison Avenue—the nerve center of U.S. marketing—saw the “general market” as code for white consumers. Black households, though representing billions of dollars in purchasing power, were either ignored or caricatured. Into that landscape stepped Earl G. Graves Sr. Brooklyn-born to…
-
Keep the grass closest to you – Green
Have you ever noticed that many times the grass immediately surrounding a sprinkler head is brown? Laurie Beth Jones calls this the Sprinkler Phenomenon of Management. So much energy and drive is going to the outer reaches of the yard that the grass closes to the source of the water is left dry. We often…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 