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It’s more than just capability
Hiring is never straightforward. Time is spent fine-tuning job descriptions and ironing out contractual details. The focus is usually on qualifications—degrees, years of experience, technical skills. But what’s often missing from the equation is clarity: how well someone knows themselves, how they make decisions, how grounded they are in their values. Someone may tick every…
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Act from alignment
My belief is that when you are in alignment, things work out, sometimes in ways you can’t explain. Sometimes through some circuitous route you could never have planned yourself. A chance meeting. A name that comes to you at the right time for your business. A spot opens up and it’s the perfect location for…
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Eliminate the unnecessary…
…to get to the essential. How do you determine what is essential to you and your business? Commit to creating some transformation in the world. Transformation that leverages your skills and talents. Then start talking about it…and don’t stop. JASON LEISTER In the book of Ichigo Ichie, authors Garcia and Miralles share in the chapter…
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Competency without alignment = Burnout
You have the vision, the framework, your plan of action. You design a roadmap for execution and you determine criteria for measuring impact. This is clear, crisp and linear. Yet things still fall apart. Some say competency might be the missing link; but I’d argue that competency without alignment just leads to burnout! In my…
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How long will it take?
Time governs all things business. If there is something to be done within a business, time is usually one of the main decision making criteria. We can’t afford to waste time. We want it done yesterday, and done well. When asked how long something will take we immediately feel pressure building. We told the client…
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Stay true to the voice within
What are the questions you ask yourself as you pursue or are in the process of building and growing your business? Are you wondering whether what you’re doing will make you rich? What are the choices you make regarding your marketing and promotions? Is it based on how many potential likes you’ll get? Are you…
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Are we losing the plot with AI?
I think AI is greatly misunderstood. And I’m watching it create a quiet storm of anxiety—especially among students, educators, and thoughtful professionals. Not because people are being dishonest.But because they’re scared they’ll be misunderstood. They’re asking questions like: “Does this sound too much like AI?”“What if I get flagged even though I wrote it?” They’re…
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My Branding Story
The “One-to-One Marketing Era,” coined by Don Peppers and Martha Rogers in their 1993 book The One to One Future, marked a shift from mass marketing to personalized customer engagement. It emphasized building lasting relationships through individual interactions and tailored experiences. One-to-one marketing, when practiced properly, increased customer value by focusing on personalization. It required…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 