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Scarcity isn’t about Economics
I’ve always had some kind of morning ritual, from as far back as I can remember. My current ritual is reading a chapter of Proverbs, reading a Daily Stoic entry, and reading an thinking on a card from a deck by Esther and Jerry Hicks about money. The card I’m pondering today says that the…
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The Consulting Crash We Were Warned About
In 2005, Martin Kihn cracked open a world that, until then, largely operated behind frosted-glass conference rooms and perfectly bound slide decks.His memoir, House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time, was part confession, part dark comedy, and part industry autopsy. Kihn wrote from the inside. As a…
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We Are Not Helpless: Sawubona and Strategic Alignment
We are not helpless. Change can still happen, but it requires responsibility-collective responsibility. – FARHIA NOOR Every so often I come across someone saying something as if they were speaking directly to me. Recently, it was a post by Farhia Noor. Rooted in her African heritage, she invoked Sawubona — “I see you, I honor…
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Can your rely on your business for support?
We start businesses with a dream: freedom, flexibility, fulfillment. But too often, the reality feels very different. Instead of support, the business becomes something we carry — on our shoulders, in our heads, in our nervous systems. And when you’re carrying it, it will feel heavy. It will weigh you down. It’s not that we’re…
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The Referral Process Starts Way Before the Client Buys Anything
Most people think referrals are the cherry on top of a great client experience — something you ask for once the deal is done and the client is satisfied. But referrals don’t begin after the sale. They begin way before the client buys anything — in the very first moments of getting to know you.…
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Why My Approach Sidesteps the Pitfalls That Sink Transformations
When I walk into a business that’s about to make a big shift, I’m not thinking about pretty organizational charts nor catchy slogans. I’m thinking about the human and structural realities that will make or break what’s about to happen. Too many transformations fail — not because people weren’t working hard, but because no one…
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Doing what you love should work
For a long time, I thought I had to choose. Sound familiar? It’s the lie we’re programmed to believe. The Matrix version of business that says joy and money don’t mix. That meaning and prosperity are somehow mutually exclusive. That being of service means being broke — and that building wealth means selling your soul.…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 