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Conversion of Knowledge of Acquaintance into Knowledge About Is a Risky Exercise
My WHY, according to the WHY Institute, is Make Sense. When I first encountered the WHY.os framework, I remember feeling a strange sense of recognition. The WHY Institute describes a WHY as the fundamental motivation that drives a person’s behavior, decisions, and way of seeing the world. In their model, the WHY is expressed through…
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The Psychological Cost of Premature Ownership
In many business environments, there are ongoing conversations, proposals, negotiations, and possible deals moving through the pipeline at any given moment, yet very little of it is fully certain until money actually changes hands. Yet in business, possibility and concrete reality are not the same thing. One of the hardest parts of working in environments…
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“More than physical pain, I fear humiliation…”
The title of today’s post is the line spoken by Duncan, the insecure CEO of an up-and-coming data-mining company called Hypergnosis, during a therapy session with Joanne in the AMC series Audacity. While the darkly comedic drama eventually reveals other fractures moving beneath his life…an unraveling marriage, unresolved father wounds, mounting emotional instability…the statement itself…
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Money is not a Cure All for Engagement or Skill
There was a time when I believed that if people were paid enough, most organizational problems would settle themselves. I never thought that money was magical, per se, but to me, compensation felt like the most obvious lever. If someone was underperforming, perhaps they were underpaid. If morale was low, perhaps the salaries were not…
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How Do You Determine Right Action in Your Business?
Determining “right action” in business is less about a single correct move and more about aligning your daily activities with a clear strategic foundation. It involves moving from “chaotic activity” (busy work) to “meaningful progress” (targeted action). This usually involves examining whether actions dovetail with the core purpose of the business, employing the use of…
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How to Bridge the Gap Between Better Work and Getting Hired
The work itself is often not the issue. The difference shows up in how quickly someone on the other side can understand what you are proposing, see how it connects to what they are dealing with, and feel confident enough to move forward without needing to pause and work it out for themselves. In most…
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Principles of the Unreasonable: 7 Traits of Top Innovators
Innovation has always had a public relations problem. After something works, we romanticize it. We tell neat stories about visionary founders and breakthrough moments and pretend the path was logical all along. Yet while those same innovators were in the thick of trying to build something new, the world rarely called them brilliant. More often…
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Growing a Business is Like Playing a Game of Cricket
In an interview on The Deal with Alex Rodriguez and Jason Kelly, Jerry Jones – owner, President and General Manager of the Dallas Cowboys, was asked how he built the most valuable sports franchise in the world. Here…a man who had lived several lives settled into his chair and told the truth without announcing that…
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The Story we tell Ourselves about why People say “yes” to our Marketing
I’ve noticed we have a habit of congratulating the wrong thing… especially in business. Someone says yes and we rush to credit the headline, the funnel, the positioning, the sly little hook we thought up in the shower. It feels good to imagine the yes was engineered, that we lined up the dominos just right…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 