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Free must always be perceived as valuable to your customers
I say “yes” to tons of free stuff, because I consider it research in my area of expertise. I want to look at what other service professionals are doing. What types of content are they using to generate leads? What’s their call to action at the end of the lead generation piece? Is the piece…
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Are you making the best use of everything you know?
Our knowledge – everything we carry around in our heads – we take for granted. Whenever I share with professionals…”have you ever thought about putting that together as a report?” or “that would make an indispensable little e-book that you could easily sell for $19,” I get in return double rolled eyes and the response,…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 