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Clarity BEFORE Execution. Structure BEFORE Speed

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: assumptions

  • Are you comfortable being challenged as a leader?

    Most leaders would answer yes. The better question is whether the people around them believe it. Leadership requires making decisions in the absence of complete information. Every day, leaders form conclusions about customers, employees, competitors, market conditions, priorities, and risk. Those conclusions become assumptions, and assumptions become the foundation upon which decisions are made. There…

    Giselle

    June 8, 2026
    Field Notes, Strategic Sensemaking
    assumptions, business diagnosis, decision making, leadership, questions, strategic alignment
  • A Blank on the Map: The Cost of Premature Certainty

    In Blank on the Map, explorer and mountaineer Eric Shipton describes an expedition into a region of the Karakoram where the maps contained large areas marked simply by what was not known. There were mountains, valleys, rivers, and glaciers already there, but they had not yet been explored or accurately recorded. The blank existed on…

    Giselle

    June 5, 2026
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Field Notes, Strategic Sensemaking
    Alignment, assumptions, cartography, change management, decision making, distortion, Eric Shipton, leadership, mapping terrain, maps, That Untravelled World
  • Guarantees and formulas are ruining businesses

    There’s a belief that if you can just find the right formula, the right framework, the right sequence of steps, then outcomes can be predicted, controlled, and even guaranteed. This thinking provides some assurance, but it rests on a deeply flawed premise: that business operates like a closed system In reality business is shaped by…

    Giselle

    April 8, 2026
    ⚙️ Sensemaking in organizations
    advertising, assumptions, belief systems, business formulas, business models, closed systems, consumer behavior, credibility, critical thinking, expertise, frameworks, illusions, market shifts, persistence, Richard Branson, risk management, security, strategy, success guarantees, success stories, timing, uncertainty
  • Everyone Sounds Smart until Presented with a Blank Page

    We live in an age where confidence often passes for competence. When someone speaks with authority — especially a respected leader or familiar voice — we rarely pause to ask how deeply they actually understand what they’re talking about. We also live in a culture that rewards sounding smart. Yet we don’t always stop to…

    Giselle

    October 19, 2025
    ⚙️ Sensemaking in organizations
    assumptions, clarity, Competence, confidence, idea generation, recognition, Richard Feynman, The Blank Page Test
  • Misleading Surfaces & the Myth of “We’re Doing Fine”

    In Mission Blue, the compelling documentary that follows oceanographer Dr. Sylvia Earle’s lifelong crusade to protect the oceans, one moment in particular stayed with me. A voice noted that the ocean, from the surface, always looks the same. Calm. Blue. Infinite. But beneath that glassy surface, ecosystems are collapsing. Coral reefs are bleaching. Species are…

    Giselle

    September 4, 2025
    ⚙️ Sensemaking in organizations
    Alignment, assumptions, brand, business health, courage, deep see diving, disengagement, Dr. Sylvia Earle, ecosystems, employee turnover, gender inequality, knowing your numbers, marine biologist, National Geographic, NOAA, oceanic life, retention creep, revenue, Scientist, vanity metrics
  • How Do You Achieve REAL Adoption versus Forced Compliance

    In the past two weeks, I’ve been in conversations with people about their desire to change others. These well meaning folk seem to think that TELLING is a viable solution to effecting sustainable change. Some think that the forceful approach is best. One gentleman told me that he was tired of all talk and no…

    Giselle

    February 26, 2014
    Strategic Sensemaking
    assumptions, Elspeth Duncan, forced compliance, Head Trash, how we see things, perception, real adoption, seeing clearly, sustainable change, telling as a solution
  • Business Survival is no Longer for the Fittest but the Wisest!

    As published on page 13 in today’s Business Newsday, Trinidad and Tobago April 5th 2012 and online here http://www.newsday.co.tt/businessday/0,158061.html “I really admire how you read so much Giselle. How I wish I had that kind of time available – I would do just as you are and probably read just as much,” said a department…

    Giselle

    April 5, 2012
    Strategic Sensemaking
    assumptions, chaos, Fast Company, fear, Generation Flux, portable ignorance, Robert Safian, thriving in ambiguity, uncertainty, unpredictable
  • Only Ask the Question if you REALLY are Ready for the Answer…

    Just had an interesting exchange with a security guard in Port of Spain. I parked adjacent to this building, let into the lot by someone who was on their way out. Only after did I realize that people parking on this side would have remote controls for the gate. As I was leaving I walked…

    Giselle

    May 18, 2011
    Strategic Sensemaking
    answers, assumptions, Don Miguel Ruiz, questions, service
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