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These False Certainties may be Costing you a Fortune
Psychologists have long observed that human beings sometimes hold beliefs that help them cope with uncertainty, anxiety, or difficult realities. These beliefs are often referred to as protective delusions. Their purpose is not necessarily to help us see reality more accurately. Their purpose is to help us function. An entrepreneur launching a new business despite…
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No One Tells a Cardiologist, “It’s OK…I’ll Watch YouTube.”
One of the things that has always fascinated me about medicine is how readily we accept the idea that expertise matters. If someone experiences chest pain, persistent fatigue, an irregular heartbeat, or a concerning test result, very few people respond by saying, “You know, before you spend money on a cardiologist, have you tried Googling…
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Conversion of Knowledge of Acquaintance into Knowledge About Is a Risky Exercise
My WHY, according to the WHY Institute, is Make Sense. When I first encountered the WHY.os framework, I remember feeling a strange sense of recognition. The WHY Institute describes a WHY as the fundamental motivation that drives a person’s behavior, decisions, and way of seeing the world. In their model, the WHY is expressed through…
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Jumping to conclusions without fully understanding the problem is one of the most expensive habits in business
The brain is wired for speed, not accuracy. Faced with uncertainty, pressure, or the need to appear decisive, it reaches for the nearest explanation and calls it a conclusion. That conclusion often feels logical, even strategic, but it is frequently built on incomplete information, unchecked assumptions, or surface-level observations. The result is a quiet but…
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The Hidden Story Behind How we Think
I’ve always paid attention to the way we try to explain thinking… how we map it, categorise it, make it teachable. I came across a framework recently that grouped thinking into four modalities — critical, systems, strategic, design. It’s tidy. It’s appealing. It’s simple and makes what could be an extremely complicated topic…palatable. And yet……
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It doesn’t matter your level of success…
No matter your level of success, if you encounter a challenge, the solution comes from asking the right questions, digging deep, being truthful and discovering what works for you. Franchises have figured out operations and product – marketing is up to you. You may take onboard a tried and true consultative approach but it’s still…
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10 Problems with doing the best you know how
Thanks to my good friend Dr.Marcia Reynolds who shared this today on Facebook… Years ago in a company I owned, there was a young man who worked for me who had tremendous potential. I believed in him so much that I personally invested in him and paid special attention to him. I thought his future…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 