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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

share it here
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: gaping void

  • Are you irreplaceable?

    I was never a fan of mass marketing or advertising. I always felt that the more we could customize messages to our potential clients the better we would do. I loved the advent of one to one marketing and the evolution of customizing digital print. It meant you could send a letter with someone’s name…

    Giselle

    July 11, 2025
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Strategic Sensemaking
    advertising, business, clarity, Content Marketing, digital-marketing, gaping void, influencers, marketing, messaging, results, sales, Social Media
  • Was I Trying to Set My Brain on Fire?

    I was feeling like this guy but I wasn’t smiling. Beware of the open ended project. The one with no deadline. The one that you think about for weeks on end. The one that you throw up in the air and create strategies around it to keep it alive and well. The one you KNOW…

    Giselle

    November 10, 2014
    Strategic Sensemaking
    choices, creative on demand, decisions, gaping void, Hugh MacLeod, possibility thinking
  • Start Here
  • About
  • Working Together
  • The Journal
  • Spotlight Interviews™
    • This Week’s Spotlight…
    • Spotlight Interview Archive
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