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When Words Start Wars
Orem, Utah, September 10, 2025: Charlie Kirk, the 31-year-old founder of Turning Point USA, was midway through a “Prove Me Wrong” campus debate when a single rifle shot ended his life. The scene—open-air forum, microphones humming, thousands of students—could hardly have been more emblematic of his chosen medium. Only weeks earlier he’d said, “When people…
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How the Language of Ownership Affects Your Results
Language matters. The words we choose to use frame our understanding and set the tone and foundation for how we see ourselves and how we view our world. Often the words we use are a product of our environment, and we repeat what others around us say without giving it much thought. But I think…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 