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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: luck

  • Luck Isn’t a Variable we can Control

    Luck is not a strategy we can depend on. It is a chaotic, non-random, yet unpredictable element rather than a manageable resource. A deal falls through and it was bad luck. Someone meets the right person at the right time and it was good luck. A business takes off, a career turns, a door opens,…

    Giselle

    March 20, 2026
    Strategic Sensemaking
    clarity, discipline, luck, preparation, strategy
  • Practice Asking: “What if…?”

    I used to think…w I used to think when I was much younger that I was lucky. I also remember having big, bold, audacious dreams. Then…as time passed…my dream circle shrank in size. I became afraid to let my mind expand. I cut off the blood supply to my imagination and entered a room with…

    Giselle

    December 17, 2019
    Strategic Sensemaking
    being lucky, chasing wild dreams, comfort zone, fear, gifts and ideas, imperfection, judgment, luck, pain, Purple Marketing, Purple Messenger, storyteller, storytelling
  • What if All That’s Missing Between You and Your Success is Effort?

    Reading Dan Waldschmidt’s Edgy Conversations and I really had to address just how much effort I was putting into those things that I SAY I want. We’re the talking species. The “let me explain why…” species. The REASONING species. Yet could it just be that we have also become the LAZY species? With “ACME” instant…

    Giselle

    April 14, 2014
    Strategic Sensemaking
    change, Dan Waldschmidt, Edgy Conversations, effort, luck, potential, Seth Godin, Shankar Vedantam
  • Start Here
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    • Spotlight Interview Archive
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