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The Referral Process Starts Way Before the Client Buys Anything
Most people think referrals are the cherry on top of a great client experience — something you ask for once the deal is done and the client is satisfied. But referrals don’t begin after the sale. They begin way before the client buys anything — in the very first moments of getting to know you.…
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Identity Lessons from August Wilson
August Wilson was born Frederick August Kittel Jr. on April 27, 1945, in Pittsburgh’s Hill District — a neighborhood rich in African American culture, known for its music, storytelling, and tight-knit community. His mother, Daisy Wilson, a Black cleaning woman from North Carolina, raised six children largely on her own. His father, a German immigrant…
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How to Reverse Engineer your Perfect Customer Profile
If you’re a service provider struggling to define your perfect customer—don’t start with demographics. Start with YOU and how you’re wired to deliver value. I use two tools to get radically clear on this: Both give you deep insight into why you do what you do, how you work best, and what others can consistently…
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Can you rely on the business you’ve built?
You’ve probably seen that old team-building exercise — where one person stands with their back to the team. They are told to fall backwards and trust that their team will catch them. It’s an exercise in trust. Can you do that with your business? Can you lean back, take your foot off the gas for…
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The money is in the clarity, not the complexity
It’s easy, we’ve been told: Except real life doesn’t work that way. Most goal-setting models are built, as if for machines, not people, with the following assumptions: But here’s the reality: Setting and achieving goals is not ever clean, because the transformation required, to adopt new behaviours, influence mindset, and maintain focus despite distraction, is…
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My Branding Story
The “One-to-One Marketing Era,” coined by Don Peppers and Martha Rogers in their 1993 book The One to One Future, marked a shift from mass marketing to personalized customer engagement. It emphasized building lasting relationships through individual interactions and tailored experiences. One-to-one marketing, when practiced properly, increased customer value by focusing on personalization. It required…
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Fear not. Your plan will reveal itself
There are a few things you must get clear on if you’re serious about building a business that aligns with who you are and where you want to go. You need to know: And above all: Be prepared to give more in use value than you receive in cash value. That’s how you build trust.…
alignment strategy, business, Business Alignment, Business Clarity, business growth, clarity, client attraction, entrepreneur mindset, faith in business, goals, marketing, non profit leadership, personal growth, personal-development, service-based businesses, solo professionals, trust the process, vision to reality -
Are you working from the finished picture?
No matter if you’ve been in business for a number of years or just starting out. What I’m going to share with you today is going to shift the way you approach your business from here on in. You might be thinking that I am crazy. I mean, what could I possibly tell you? You…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 