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The Rise, Stumble, and Possible Return of Uncle Nearest Whiskey
There are brands — and then there are movements. Uncle Nearest whiskey is both. Born in 2016, it carried the name of Nathan “Nearest” Green, the enslaved Black distiller who taught Jack Daniel the craft of Tennessee whiskey. For more than a century, Green’s role was erased from whiskey history. Then came Fawn Weaver, a…
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Doing what you love should work
For a long time, I thought I had to choose. Sound familiar? It’s the lie we’re programmed to believe. The Matrix version of business that says joy and money don’t mix. That meaning and prosperity are somehow mutually exclusive. That being of service means being broke — and that building wealth means selling your soul.…
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Relying on past approaches without examination = atrophy
It’s Carnival time here in Trinidad and Tobago and one of the first activities that signals that we are in the Carnival Season is the erection of vendor booths around part of the Queen’s Park Savannah. I started to think about the vendors, and whether they actually make money, or turn a profit, selling from…
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the power and profitability of your business lies in asserting your uniqueness
Respect your own opinions more and those of others less, especially when it comes to your areas of expertise, to the field you have immersed yourself in. ROBERT GREENE – The Laws of Human Nature – The Law of Repression When we are young we cannot do anything other than express who we really are.…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 