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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: Richard Branson

  • Guarantees and formulas are ruining businesses

    There’s a belief that if you can just find the right formula, the right framework, the right sequence of steps, then outcomes can be predicted, controlled, and even guaranteed. This thinking provides some assurance, but it rests on a deeply flawed premise: that business operates like a closed system In reality business is shaped by…

    Giselle

    April 8, 2026
    ⚙️ Sensemaking in organizations
    advertising, assumptions, belief systems, business formulas, business models, closed systems, consumer behavior, credibility, critical thinking, expertise, frameworks, illusions, market shifts, persistence, Richard Branson, risk management, security, strategy, success guarantees, success stories, timing, uncertainty
  • The Real Story of How Good Ideas Become Great Businesses

    The archetype of the solo genius is so pervasive in the way people talk about and think about extraordinary success that it obscures the real story of how good ideas become great businesses. – The Self Made Billionaire Effect by John Sviokla and Mitch Cohen. When contemplating the lives of those we consider successful, we…

    Giselle

    July 15, 2015
    Strategic Sensemaking
    distinctive, divergent ideas, feeling valued, Fiji Water, Gino Wickham, integrators, Lynda and Stewart Resnick, performer, POM Wonderful, potential, producer, Richard Branson, Rocket Fuel, success, The Self Made Billionaire, Visionaries
  • Stop Telling People to Find/List their Passions

    It screws them up. Whenever we talk about finding something it means that we don’t have it and we need to go look for it.  It’s out  there somewhere and if we can only find it, then we can do something with it. The Future of HR: What’s next for the profession was the name of…

    Giselle

    June 13, 2014
    Strategic Sensemaking
    giftedness, HRMATT, job fit, Richard Branson, self knowledge, Strategic Sensemaking, wrong job
  • The importance of writing stuff down

    Nowadays with the Internet and email, writing, as with a pen or pencil in ones hand seems so archaic, so farfetched – “write it down?” you ask incredulously? Yes start a journal…start writing stuff down. Richard Branson keeps notebooks upon notebooks of his ideas, thoughts and other observations daily. He is never without a notebook.…

    Giselle

    August 22, 2010
    Strategic Sensemaking
    introspection, journaling, notes, results, Richard Branson, writing
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