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The Story we tell Ourselves about why People say “yes” to our Marketing
I’ve noticed we have a habit of congratulating the wrong thing… especially in business. Someone says yes and we rush to credit the headline, the funnel, the positioning, the sly little hook we thought up in the shower. It feels good to imagine the yes was engineered, that we lined up the dominos just right…
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When Love Becomes a Business Strategy
In 2002, long before empathy and authenticity became boardroom buzzwords, Tim Sanders wrote a small but subversive book called Love Is the Killer App: How to Win Business and Influence Friends. His thesis was radical for its time: Love is the selfless promotion of the growth of the other. He called people who practiced this…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 