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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: social enterprise

  • You Don’t Chase After a Mouse When Your House Is on Fire

    There’s a saying in Africa: You don’t chase after a mouse when your house is on fire. When I first learned about it in a book by Chika Onyeani, I couldn’t get past the imagery. It is simple…ordinary even — a house, a mouse, a fire yet exceedingly impactful: don’t waste time on the small…

    Giselle

    August 28, 2025
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  • You can’t buy change

    Change is difficult primarily because our brain wants us to keep doing the same thing over and over again. Our brain’s rationale is if you’ve been doing the same thing over and over again, and you’re still alive, then it’s working. Often when we buy a solution, especially one that’s guaranteeing change in a particular…

    Giselle

    November 1, 2024
    Strategic Sensemaking
    behavioural change, brain science, change, creating impact, making a difference, social enterprise
  • Start Here
  • About
  • Working Together
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  • Spotlight Interviews™
    • This Week’s Spotlight…
    • Spotlight Interview Archive
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