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Building brand gravity versus chasing validation
The expectation now is that if something isn’t seen, it hasn’t really happened, and you can watch how that assumption shapes the way people show up, what they say, how they say it, and even what they decide is worth saying at all. Someone said to me recently that work like mine, speaking about things…
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How Do You Determine Right Action in Your Business?
Determining “right action” in business is less about a single correct move and more about aligning your daily activities with a clear strategic foundation. It involves moving from “chaotic activity” (busy work) to “meaningful progress” (targeted action). This usually involves examining whether actions dovetail with the core purpose of the business, employing the use of…
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Embrace Uncertainty as a Source of Innovation, Adaptability & Competitive Advantage
Embracing uncertainty is critical to your success, especially in this volatile, rapidly evolving business landscape. However uncertainty goes against the grain of us humans, who want to control our environment. Margie Warrell PhD, tells us that embracing uncertainty is critical to our success. In a Forbes article, written almost a decade ago she shares: We…
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The bread of affliction and what this phase means in business
In its original context, the “bread of affliction” refers to matzah, eaten during Passover, tied to a moment of urgency where there was no time for the dough to rise, no room for refinement, no opportunity to turn something basic into something more complete. What was made had to be eaten as it was, flat,…
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Beware of the High Cost of Bleeding the Beast
“Bleeding the beast” is the idea of drawing from something large enough that it can absorb the loss, taking from it in ways that feel justified because the impact seems negligible from the outside. The “beast” is assumed to be faceless, resilient, almost built to be tapped without consequence, so the act of taking does…
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Are you incarcerated by thresholds?
My day was full. I did a fair amount regarding a home project I’m working on, had some things to sort out with my car and I handled a few things that had been sitting for longer than they should have. Once home, I glanced at the clock and felt the day close in on…
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How one Restaurateur took Making a Reservation & Transformed it into a Unique Experience
I first came across Erin French in an episode of Be My Guest with Ina Garten, and what stayed with me wasn’t just the food or even the setting, but the way Ina Garten spoke about Erin’s restaurant. Almost like it existed slightly outside of the usual restaurant world, tucked into a quiet town in…
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Rethink Productivity – think managing energy instead
Using energy strategically begins with recognizing that not all hours carry the same weight, and that trying to treat them as interchangeable tends to flatten both the work and the person doing it. It becomes less about doing more within a fixed schedule and more about placing the kind of work that requires clarity, judgment,…
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Verbal processing without structural change = stagnation
There are conversations that feel productive while they’re happening. Everyone is engaged and able to say something about what is being discussed. You leave those conversations with a sense that the work has started. You are clear on what needs to be done and you are pumped that the plan in place will work. But…
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Sense-making doesn’t begin with answers
Sense-making doesn’t begin with answers. It begins with the quiet, almost invisible machinery that turns raw events into something interpretable, something that feels solid enough to act on. By the time most decisions are made, that machinery has already done its work. What looks like a response to reality is often a response to interpretation…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 