We’ll take a look at what’s working, what isn’t working and then identify the key areas that will drive growth
Your Expertise by itself is not valuable.
Hi, my name is Giselle. Growth for any business comes with challenges at every turn. A pandemic hits. The market changes overnight. Your buyers change. You’re constantly trying to decide which activities are making money and which are simply wasting money.
I see so many coaches, creators, professional service providers and non-profit leaders struggle to consistently earn or raise more money. Those that are well known find that no matter how impressive their expertise, it is still insufficient by itself to grow and increase profitability.
There is a huge difference between being good at what you do and consistently making money doing it. In other words, your expertise by itself is not valuable. What makes it valuable is when someone buys it from you! Which is why providing a great service or experience is not enough. You have to connect with the right people, through the right channels, at the right time and tell the right story.
Not getting clients to buy from you is sometimes confusing and often frustrating. And I totally get it!
What I’ve learned from overcoming this, is that there are a couple of things going on:
You are out of alignment
How do you know? It’s simple: you’re not getting results and you don’t feel happy, empowered, or energized. You may have lost your mojo, or just feel frustrated or stuck.
Doing more is not going to help. It’s the BEING part that’s not aligned and no magic bullet, marketing strategy will compensate for that.
Your strategy isn’t the right one for you
Even the most experienced marketers don’t always get it right, and there may be some part of your strategy that isn’t aligned with your ultimate goal. Sometimes it’s an easy fix, sometimes not, but you can’t see what you can’t see, right?
You simply aren’t taking effective action
You cannot “sit” and wait on results. If you do, you will NEVER get them. You must act NOW. You cannot act in the past…it’s gone. You cannot act in a future that’s not here yet. You can only act now. It’s not what you know; it’s not even who you know; it’s what you implement that counts.”
Just about everything I create is aimed at helping you in each of the 3 areas identified. If you’re stuck, confused and tired of the struggle, hire me to help!
Strategic Sales, Marketing and PR Clarity for your Business | Giselle Hudson 