The problem isn’t poor communication.
It’s structural and behavioral friction – invisible and persistent

Partial list of clients I’ve served…

Why does your strategic intent translate differently across departments?

Most leaders don’t have a place to examine why this happens so I built one.

Welcome to The Hudson Alignment Studio™ — a working space for Executive Directors, Managing Directors, founders, and senior leaders who carry the weight of direction.

If the strategy is sound…if the team is capable…
if the conversations are happening…but execution still drifts or splinters, this isn’t a communication problem.

It’s structural and behavioral friction: invisible forces shaping how people interpret direction, move through your systems, decide what matters today, and translate intent into action. This friction sits beneath every result and until you can see it, the disconnect between strategy and execution remains.

I’m Giselle Hudson, Organization & People Development Sensemaker™. I help leaders surface what their organizations are actually responding to beneath the language of plans, KPIs, and expectations.

Once visible, the execution chain can be recalibrated to match your strategic intent.

  • If something feels off…
  • If energy and intent don’t match…
  • If progress stalls without a clear culprit…

You’re in the right place.

Start by understanding what’s happening underneath: read this first. Or if you’d rather examine it together: