Let’s kick off with a definition of wisdom according to the Cambridge English DIctionary:

wisdom. noun [ U ] /ˈwɪz·dəm/ the ability to make good judgments based on what you have learned from your experience, or the knowledge and understanding that gives you this ability.

According to some scholars, (Jeste & Vahia, 2008), there are three types of wisdom:

1. cognitive wisdom – involves knowledge and the ability to think critically
2. reflective wisdom – involves introspection and self-awareness
3. compassionate wisdom – involves empathy and concern for others.

We all have a story, life experience, and a message that can inspire others to live better, function more effectively and navigate more efficiently yet often, we are not clear about our message and so neglect to share any of our wisdom with others.

Your mess is your message

I can’t remember where I first heard this phrase but I recently came across this post by Chris Do, on Instragram which illustrates this point effectively. The example he used was near and dear to me. It is how I have described myself, and if I’m honest, I always looked on it as a negative trait.

I am a people-pleaser.

However what he was suggesting is that these shadow words, the words we use to describe ourselves but are afraid that people will discover this about us; the words that elicit some level of discomfort, guilt or shame are the very words we should be using to create more connection with those we are trying to help. I know right? How weird is that concept?

But like I said, he used people-pleaser in an example and for the first time, I was able to look at it in a different light. As an asset, not as a liablity. @tomrossmedia has been a people-pleaser like me. His personal brand is: Proud People Pleaser.

Phyllis Williams-Strawder is a grandmother who does branding. Her personal brand is: Brandmother.

The first step, prior to sharing your wisdom – is getting in touch with your vulnerable side. You don’t want to present something that you’re not.

Make a list of all your shadow words – the things you don’t want anyone to know about you. Then from that list, pick two or three that resonate. And then add a transformer – a word that will allow you to reclaim your shadow word.

Here are a couple more examples shared by Chris Do:

• @theshawnkaplan is a conscious capitalist. He wants to be of service to single moms . He was raised by one after his Dad passed away. His personal brand is: Hope Dealer
• Jenna Kutcher is a podcaster who talks about money. She transformed Gold Digger into Goal Digger.

Tomorrow I will cover two other important steps in tapping into your wisdom in order to create more impact.

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