The “One-to-One Marketing Era,” coined by Don Peppers and Martha Rogers in their 1993 book The One to One Future, marked a shift from mass marketing to personalized customer engagement. It emphasized building lasting relationships through individual interactions and tailored experiences.

One-to-one marketing, when practiced properly, increased customer value by focusing on personalization. It required businesses to change how they behaved toward each customer—based on what that person shared and what else was known about them. But many companies jumped in unprepared. It was one thing to train staff to be friendly; it was another to track individuals and adapt services to meet their unique needs.

Around 1998, I boldly named my business One to One Promotions.
My raison d’être was simple:

I believed in personalization, in meeting people where they were, and in creating offers that felt human and specific.

But people kept getting the name wrong.

• “One on One Promotions.”
• “One for One Promotions.”

The intention was there, but the message was getting distorted. The name wasn’t doing the work I needed it to do.

Then came Purple Marketing.

It felt divinely guided. The color purple resonated deeply. People took notice. They called me the Purple Lady. Some friends just called me Purple. The brand was bold, memorable, and vibrant.

People understood the purple. But they didn’t understand me.
And truth be told, I didn’t fully understand myself either.

That’s when I learned something crucial: No matter what name you choose, if you’re unclear on who you are, no brand can fix that.

As my work deepened—into clarity, alignment, strategy, and soulful business design—I let go of labels. And for a time, I simply showed up as Giselle Hudson.

That felt honest. Personal. Rooted. But even then, I knew: the work was bigger than me.

It needed a home.

• A container.
• A name that reflected what it actually was—not marketing, but alignment.
• Not performance, but purpose.

And now, it has one. Introducing…

The Hudson Alignment Studio

Let’s redesign your business for profit, growth, and ease.

This isn’t just branding. It’s the truest expression of what I’ve always done:

• Aligning people and systems
• Clarifying strategy and structure
• Redesigning businesses to actually work

Marc Ecko reminded me:

“A brand has a heartbeat.”

It’s not just your logo or tagline. A true brand is alive. It moves. It evolves. It breathes.

And in his formula:

Authenticity = (Your Unique Voice × Truthfulness) + (Capacity for Change × Range of Emotional Impact)^Imagination

…I saw myself clearly.

The Hudson Alignment Studio™ doesn’t feel like a label.

• It feels like something that always existed.
• Something that finally has form.
• Something with a pulse.

Because I’ve always believed in starting with alignment—not just branding. Not just strategy. But becoming who you are. Doing work that’s rooted in the real, aligned you.

Now the name finally fits. It embodies the vision, the heartbeat, the lived wisdom—And yes… it finally feels like home.as—not marketing, but alignment. Not performance, but purpose.

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Alignment isn’t just about choosing the right name.
It’s deeper than that.

• It’s the feeling when your work no longer fits.
• When you’re pushing, but nothing’s flowing.
• When everything looks “fine,” but something still feels… off.

Those are the symptoms of misalignment—quiet, persistent, and often hard to name.

If that’s where you are, let’s have a conversation. Because The Hudson Alignment Studio™ isn’t just where businesses get renamed. It’s where they get realigned—with purpose, clarity, and ease.