Hiring is never straightforward. Time is spent fine-tuning job descriptions and ironing out contractual details. The focus is usually on qualifications—degrees, years of experience, technical skills. But what’s often missing from the equation is clarity: how well someone knows themselves, how they make decisions, how grounded they are in their values.

Someone may tick every box on paper but still be the wrong fit if their values don’t align with the organization. Values aren’t obligations—they’re a compass. They guide decisions, shape behavior, and influence how someone shows up day to day. And yet, in many small to medium-sized businesses, value alignment is barely considered during hiring.

Another overlooked factor is self-awareness. How well does the person know themselves? Can they handle challenges without falling apart? Are they present and engaged?

A client recently brought me in to support her hiring process. She’d seen promise in a young candidate and gave her a shot. On the surface, it looked like a good match. But as time went on, it became clear there was no values alignment. The young woman was distracted, inconsistent, and ultimately not committed. Despite the skills, it didn’t work. We’re back to square one.

That experience—and a similar one with another client—reaffirmed something I’ve always known: values and personal alignment matter. Yes, roles need to be clearly defined, and yes, strengths and capabilities matter. But without alignment—without clarity and shared values—the cracks show quickly.

Want to hire people who actually fit? Let’s talk.