Most of us don’t suffer from lack of talent. We suffer from a lack of focus.

We say things like:

“I just want to earn more money.”
“I’m ready to grow my business.”
“I want to attract better clients.”

Sounds great. Except… how much more money? What kind of growth? Which clients?

We leave the details fuzzy, thinking we’re being flexible — when in truth, we’re being vague.

And as Rich Webster puts it in his Substack inner entrepreneur essay, “Vagueness is killing your business.” Not slowly. Not softly. But like a silent leak that rots the foundation while you’re busy polishing the front porch.

The comfort of the grey zone

Vagueness has a sneaky comfort to it. It lets us avoid decision-making while still feeling productive. It says:

“I’m still thinking.”
“I’m exploring options.”
“I’m open.”

Except what we’re really doing is avoiding clarity — and clarity, in business, is oxygen.

Vagueness sounds like freedom, but it’s actually avoidance in disguise.

I’ve seen it show up across every part of The Hudson Alignment Framework™, especially when leaders lose sight of their Zone of Genius — the foundation that powers all alignment:

• Client Attraction & Marketing: You claim your ideal clients “value quality.” Sure. But how do you define quality? What do they see, hear, or experience that tells them you’re different?
• Sales & Revenue: You want “consistent income.” Define consistent. Weekly? Monthly? Is it $10K or $100K? If you can’t name it, you can’t claim it.
• Client Retention & Referral: You want clients to stay and refer others. How exactly do you create a relationship worth repeating and recommending? What’s the rhythm? The ritual? The reward?

When we stay vague, we unconsciously sabotage alignment. We can’t build rhythms around something that doesn’t have definition. We can’t manage what we refuse to measure.

Clarity creates rhythm

Every business I’ve ever helped transform had one thing in common: their clarity was trapped under a pile of polite generalities.

They knew the gist of what they wanted but hadn’t confronted the specifics. Once we clarified that, things began to flow — fast.

Because clarity is momentum. It tells your energy where to go, your systems what to do, and your people how to show up.

The vaguer you are, the more you leak energy trying to make sense of what’s next.

When you’re clear, you can say yes or no quickly — and both responses feel clean.

As Rich Webster writes, vagueness isn’t a strategy problem — it’s a courage problem.

The courage to commit

We often romanticize “options” because commitment feels restrictive. But in business, commitment is creative.

When you define what success looks like for you — in numbers, time, and energy — you invite precision. You start designing days, not surviving them.

When you clarify what your offer is and who it’s for, you stop apologizing for your price. You stop negotiating your worth down to fit someone else’s comfort zone.

Clarity doesn’t kill creativity — it channels it. It’s how genius moves from imagination to impact.

The Hudson Alignment Lens

Here’s how to translate Rich’s idea into action using The Hudson Alignment Framework™:

• Zone of Genius (Know): Define what only you can do — and stop blurring it with what anyone can do.
• Client Attraction & Marketing (Like + Trust): Replace vague promises with visceral invitations.
• Sales & Revenue (Try + Buy): Get specific about pricing, boundaries, and transformation.
• Client Retention & Referral (Repeat + Refer): Build rhythms that keep clarity alive — weekly check-ins, quarterly tune-ups, clear success markers.

When your clarity deepens, your alignment strengthens.
When alignment strengthens, your results stabilize.
And when results stabilize — you earn the right to amplify.

That’s what “Clarify Before You Amplify™” is all about!

Strategic Reflection Prompt

1. Where in your business are you using vagueness to feel safe?
2. And what one thing could you define more clearly this week — money, time, or offer — that would immediately restore your power and momentum?

About Giselle

I’m Giselle Hudson — writer, possibility thinker, musician, Organization & People Development Sensemaker™, and MCODE Legacy Coach. I help leaders and soul-driven professionals decode the deeper patterns shaping their business, work, identities, and results especially when it look like a performance issue but it’s really misalignment in disguise.

If something in your life or business feels off and you can’t quite name it, message me. Sometimes one conversation is all it takes to see what’s really going on.