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Why should you be hired, if no one understands what you do?
Most service providers have such a low level of self-belief, they will jump to answer the “why should we hire you” question as if they were on trial. If this is you, understand that the work to do is not to figure out how to answer “what do you do?” The work is to figure…
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Will the Real Entrepreneurs Please Stand Up!
The Oxford English Dictionary defines an entrepreneur as ‘a person who sets up a business or businesses, taking on financial risks in the hope of profit’. Who comes to mind? Perhaps Mark Zuckerberg or Alan Sugar? Maybe Bill Gates or James Dyson? If we were talking about entrepreneurs in Trinidad and Tobago who would we…

