One thing you can NEVER do in your business, or life for that matter, is fix something and forget it. Living involves many moving parts, with change on a daily basis so chances are, a change made today could be irrelevant in six months.

Since I shared my burnout experience, I made a huge overhaul. I decided that I wanted to simplify my life. And following in lock step – my business.

As a result, I started making changes to my website. The days wore on, and I would make tweaks here and there until I was satisfied with the end result.

The last thing I needed to work on was to make some adjustments on the resources page and create a page where I could upload video and my radio show recordings.

I started to check the links on the resources page to ensure that they were the correct ones and then to my horror, realized that two of the main links on my homepage were broken!

I had sent out previous posts containing a link for that page but no one told me that the links were broken. What I mean is, I know I would have had site visitors, but no one emailed or said anything.

Your website is an important marketing tool. It is imperative that you check through and ensure that all the links on your site, take your potential clients to the destination you intended. Anytime you make a change to a page, or to a document that you have to upload, you have to cross check and ensure that the links to the intended destinations are correct.

What happened with me and my website got me thinking. First off, your life and business is your responsibility. You must take 100% responsibility for ALL of it. Don’t let anything slip through the cracks. Next – beware of falling into a rut and staying there; thinking that everything is fine when it’s not. And finally, you will lose opportunities and in some cases money if you’re not paying attention to the small things that make a HUGE difference.

I can’t say how much my broken links cost me, but it surely prevented potential clients, or a potential client from getting more information when they clicked and discovered the “OOPS” message.

Beyond websites we have problems that we keep pretending not to see or perhaps are not fully aware that a problem really exists, or we are afraid to confront the problem so we focus on fixing the symptoms because it’s much easier to deal with.

My problem – the broken links – was a comparatively small one. It required me checking the link system on my site to ensure that the roads led where I wanted them to lead.

Finding the root cause of any larger, more serious problem, requires a ton of digging and excavation, to determine first off if the problem you think you need to work on is the real problem.

One thing you can be assured of is this: problems won’t go away on their own and no one else will ever be more invested in solving the problem more than you.

Like I said earlier, I’m sure I had web visitors but while they may have recognized I had a problem – it was not their problem.

When you solve a problem finally, you cannot forget about it. You need to be paying attention so that, should something go awry, you will be the first to catch it. Your biggest clue: if an issue keeps repeating itself – you have a problem. FIX IT!