Change is difficult primarily because our brain wants us to keep doing the same thing over and over again. Our brain’s rationale is if you’ve been doing the same thing over and over again, and you’re still alive, then it’s working.

Often when we buy a solution, especially one that’s guaranteeing change in a particular area of our business, we actually fool ourselves into thinking that we’ve taken action towards remedying our particular ailment with our purchase. I bought many books with the intention of solving a particular issue but never always got to the end of the book, far less solved the issue.

Change is hard and if we focus on CHANGING, it gets harder.

Even if a business wants to do good in the world, focusing on social issues, change is hard. So what ends up happening? Lots of programs, lots of training, tons of outreach but zero behavioural change. Social enterprises therefore create impact but find it difficult to get the results they would really like to see.

After 28 years of wanting to make a difference in the business and service provider community I realize that what I need to help owners focus on is not the changes I want them to make, but how to make the changes they know they need to make but have a hard time taking action.

The solution needs to be simple, and the way you start to make that change is really to take a very small first step and build on that.

My frustration…

I decided to make some changes because what I found was, that people would hire me to consult and help them change. We would get together, decide on the changes, and they would pay me money. I would put together a very detailed plan of the changes they wanted to make and how they would make the changes outlining each of the steps. And then I would leave, and nothing would happen. They wouldn’t do any of those changes.

I got so frustrated with people paying for my strategies and roadmaps but never really getting anything out of it. So I decided to focus not on the what, but the how.

My new approach

I now help professionals determine, the gap between their sincere intent to make changes and what it takes to actually do it. In what I describe as a coaching intensive, we will discover what is holding you back and what keeps you stuck on the same path doing the same things over and over again. I will help you determine why you are so comfortable not making any changes and staying on a path that clearly does not work for you —one that is not adding to your happiness or your feeling of success. And finally, what steps you need to take to slowly break free and start to make those changes today that will help you to begin to live a more meaningful and richly rewarding life.

If you feel that you’re stuck, and need help growing again – get in touch here.