
Today’s Strategic Alignment Journal post in two sentences:
We often confuse what we are accustomed to doing with what must be done, gradually adding conditions until the threshold for action becomes unnecessarily high. Asking what minimum condition is necessary for the purpose to be fulfilled can help us separate what is essential from everything we have simply come to associate with doing something properly.
I saw this quote yesterday…
I think we’ve made the bar for hospitality so high, that most of us never attempt it. Coffee and an honest conversation in an imperfect kitchen has always been enough.
I read it twice and began thinking of how often we make things more complicated than is necessary. Instead of simply inviting someone in for coffee and conversation, we think about whether the house is clean enough, what we will serve, and whether we have enough time. Eventually, the thought of simply opening the door becomes an event.
It made me think about how easily we do the same thing in other areas of our lives and in organizations. We begin with something we are trying to accomplish and gradually surround it with conditions for how it should be done.
Some of those conditions are necessary. Others are preferences, habits, conventions or ideas we have absorbed about what doing something properly is supposed to look like.
After a while, we stop distinguishing between them.
A conversation requires two people willing to talk…
It may benefit from an agenda, a presentation, background information and a carefully prepared meeting room, but the conversation can take place without any of those things.
A decision requires enough information to make a reasonable judgement. Yet we can keep gathering information because we have decided that complete certainty should precede action.
An idea needs enough substance for someone else to understand and respond to it. Instead, we may keep developing it privately because we believe it should be polished before anyone sees it.
A new service needs enough structure to deliver the promised value. It does not necessarily need every system, process, document and piece of infrastructure we imagine a fully developed business should have before we offer it to the first client.
We often confuse what we are accustomed to doing with what must be done.
Every additional condition raises the threshold for action.
One approval becomes three. A simple discussion requires a deck. Testing an idea becomes launching a programme. A small change becomes a project. Something that could have happened this week is pushed into next month because all the conditions we have attached to doing it properly have not yet been satisfied.
Standards matter. Quality matters. Preparation matters.
The question is whether everything we have attached to the activity is actually necessary for its purpose to be fulfilled.
That requires us to go back to the purpose itself: What are we trying to make happen?
If the purpose of hospitality is connection, perhaps coffee and an imperfect kitchen really are enough.
If the purpose of the meeting is to understand why a problem keeps recurring, perhaps the first requirement is getting the right people into a room and asking better questions.
If the purpose of an initiative is to find out whether an idea has merit, perhaps a small experiment will tell us more than another month of planning.
If the purpose of a process is to protect quality, perhaps we should examine whether every step still contributes to quality or whether some steps remain because they have always been there.
This is where a deceptively simple question becomes useful:
What is the minimum condition necessary for the purpose to be fulfilled?
Minimum does not mean careless. It means identifying what is essential.
Once we know what is essential, we can see everything else more clearly. Some additions will improve the outcome and will be worth keeping. Others may provide reassurance, preserve convention or make the activity look more complete without materially helping us achieve what we set out to do.
Occasionally, the things we have added in pursuit of doing something properly may be the very things preventing us from doing it.
Before adding another requirement, another meeting, another document, another layer of preparation or another reason to wait, it may be worth returning to the beginning.
What are we actually trying to achieve, and what absolutely has to be true for that to happen?
Strategic Reflection Prompt
What have you made necessary that may not actually be necessary for the purpose to be fulfilled?
About Giselle
Most costly decisions begin with an inaccurate understanding of the situation.
I’m Giselle Hudson – writer and Pre-Decision Diagnostic Advisor. Most advisors offer solutions before carefully diagnosing the situation. I diagnose first — looking for what isn’t completely visible yet. Once we identify that, everything else becomes clearer, and confident, right action can follow.
Through my daily Strategic Alignment Journal, I explore leadership, decision-making, and the patterns that shape organizations, helping leaders make sense of complexity before committing significant time, money, or resources.
What’s the one thing about your business that frustrates you most — the thing that, despite your best efforts, you can’t seem to resolve?

