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Be heard AND seen…
If you don’t stand for something, you’ll tolerate everything. Think of those times when you have deferred to others who were louder, appeared more ‘in the know’ than you. Perhaps you’ve encountered a bully or three, who wouldn’t even let you speak – your point of view lost in their bravado. Yet it is important…
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If you don’t have this, your business is as good as dead!
Recently I spoke about the importance of understanding what our customers need along each step of their buying journey. Customers need to KNOW, LIKE and TRUST you BEFORE they buy from you. This happens, sometimes subconsciously, other times their decisions are conscious ones – either way, this needs to happen FIRST. In the late eighties,…
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You’ve Got to be YOU if you’re Going to Succeed
For some reason, the song “I’ve Got to Be Me” by Sammy Davis Jr. and recently made popular by the cast of Glee, came to mind. All I could remember of the song was “I’ve got to be me…” What that meant to me then as a child, I have no clue. But the feeling…
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Be who you were meant to be
I am always amazed when I get a call or an email telling me about the difference that I am making in people’s lives. This is not a boast post but just a post to say that we all have something that we need to share, to teach, to demonstrate, to stand for, to be…

