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If you don’t have this, your business is as good as dead!
Recently I spoke about the importance of understanding what our customers need along each step of their buying journey. Customers need to KNOW, LIKE and TRUST you BEFORE they buy from you. This happens, sometimes subconsciously, other times their decisions are conscious ones – either way, this needs to happen FIRST. In the late eighties,…
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Excuses Are the Poison of Low Performance.
Get a degree, work hard, and success will automatically follow. This is the success map that we are all given. Has anyone noticed that it’s broken? Business Strategist, popular speaker and ultra-runner Dan Waldschmidt refuses to accept business as usual. He says that this success map represents a model that is a false promise and…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 