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If you don’t have this, your business is as good as dead!
Recently I spoke about the importance of understanding what our customers need along each step of their buying journey. Customers need to KNOW, LIKE and TRUST you BEFORE they buy from you. This happens, sometimes subconsciously, other times their decisions are conscious ones – either way, this needs to happen FIRST. In the late eighties,…
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as an entrepreneur what keeps you going when you want to give up?
We are never privy to the underbelly of that road to success. Even when movies are made, the struggle time is short, the challenges glamorized; the director has an hour and a half to run us through a gamut of emotions, with our eyes fixed on the hero, knowing at the get-go that she would…
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You can’t F*ck with the tea leaves
Have you ever thought that you figured out all the necessary steps toward the change you seek? Have you ever rolled out your plan and then have it immediately backfire, or blow up in your face? Often in life, however we imagine the future to be, is not quite how it turns out in reality.…
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where are you selling yourself short?
You may have been brushing over this question for a long time. Even if you haven’t put it into words to form the question, you have had a feeling…a knowing…that all is not right in your world. On the outside, you look OK and feel OK but you know that you are not OK. You…
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A Number you NEED to Know
How many people can make a major decision that will ruin your life? This was a question posed in an article by entrepreneur and bestselling author James Altucher. James explained further what he meant. I don’t like it when one person can make or break me. A boss. A publisher. A TV producer. A buyer…
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Be who you were meant to be
I am always amazed when I get a call or an email telling me about the difference that I am making in people’s lives. This is not a boast post but just a post to say that we all have something that we need to share, to teach, to demonstrate, to stand for, to be…
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The practice of possibility and the possibilities through practice
That’s impossible! How often does that phrase show up in our daily lives? Even if we are not actually saying it – if we were truthful – we think it – A LOT! “I could never get THAT job” “I could never write like THAT” “I could never learn to play the guitar like THAT…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 