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If you don’t have this, your business is as good as dead!
Recently I spoke about the importance of understanding what our customers need along each step of their buying journey. Customers need to KNOW, LIKE and TRUST you BEFORE they buy from you. This happens, sometimes subconsciously, other times their decisions are conscious ones – either way, this needs to happen FIRST. In the late eighties,…
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Excuses Are the Poison of Low Performance.
Get a degree, work hard, and success will automatically follow. This is the success map that we are all given. Has anyone noticed that it’s broken? Business Strategist, popular speaker and ultra-runner Dan Waldschmidt refuses to accept business as usual. He says that this success map represents a model that is a false promise and…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 