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Death by Playbook: Why Copy-Paste Growth Fails

Today’s Strategic Alignment Journal post in two sentences: Growth playbooks can provide useful guidance, but adopting another organization’s strategies, structures and practices without understanding the conditions that made them successful can create more problems than they solve. Sustainable scaling requires an understanding of your own business’s ambitions, capabilities and constraints rather than assuming that someone…
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So What Exactly Do You Do?
A few months ago, someone asked me what I do. And I stumbled. Not because I didn’t know — but because I hadn’t yet found the language to describe it. At the time, I was mid-evolution. Testing ideas. Refining frameworks. Delivering results that didn’t always show up neatly. Some clients said they felt clearer. Lighter.…

