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How to Reverse Engineer your Perfect Customer Profile
If you’re a service provider struggling to define your perfect customer—don’t start with demographics. Start with YOU and how you’re wired to deliver value. I use two tools to get radically clear on this: Both give you deep insight into why you do what you do, how you work best, and what others can consistently…
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the effort from good to great gets easier when you’re aligned
What counts can often not be counted, and what is counted often doesn’t count. How do you measure progress, in your life, in your business? What are you counting? I started to think more deeply about this when I considered how much energy it takes to birth our dreams. After reading Maria Nemeth’s book, Mastering…

