“Every man’s life ends the same way. It is only the details of how he lived and how he died that distinguish one man from another.” – Hemingway

Whenever people talk to me about ‘branding’ – it sounds as if they want something made up. Create a persona for me so that I can be marketed effectively.

This is impossible. It never works.

The brand that is YOU works every time.

How you choose to contribute – the details of how you live – is what differentiates your brand from another.

The thing you need to find out is your brand essence.

In the Celestine Prophecy – An Experiential Guide James Redfield illustrates how our journey could feel

Until now our main character has been traveling on his path metaphorically blindfolded. He is seeking answers but doesn’t really know what his questions are. He feels by turns restless, excited, confused, depleted, euphoric, and intrigued. He doesn’t know where he’s going, and he doesn’t understand why he hasn’t gotten there

Sounds familiar?

Vincent Nguyen, author of the blog Self Stairway says “No one lives forever, no matter how badly you may want to. The stories they will tell of you will be about the adventures you went through as you lived and breathed. They will recount your moral characteristics and will praise you for the way you treated others.

They will romanticize your passing and say you were a great person regardless of its validity. So why not be the best you can be so these details of your life will live on in truth? Focus on self-improvement so when the time comes, your tales will be as beautiful as it is true.”

Focus on discovering yourself through this personal adventure a.k.a YOUR LIFE. Make it worthy of the gem that is you!