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It’s All About THE EXPERIENCE!
Every time a consumer comes in contact with your brand, an experience is either created, captured or destroyed. What memorable experiences can you create for your customers? How can you prevent destroying their experience?
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Make Your Life Noteworthy
“Every man’s life ends the same way. It is only the details of how he lived and how he died that distinguish one man from another.” – Hemingway Whenever people talk to me about ‘branding’ – it sounds as if they want something made up. Create a persona for me so that I can be…
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Let the Music of Your Heart Reveal Itself to You
Music of the Heart is a book and film based on the true story of Roberta Guaspari-Tzavaras and her passion for teaching. As single mother of two young children, whose husband had left her for a family friend, she leaves the security of her small hometown and moves to East Harlem and begins teaching violin…
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If You’re Uncomfortable with Experimenting…
then You’re Lowering the Bar on Your Business – published in the Trinidad and Tobago Newsday Thursday June 27 2013 “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” – Jeff Bezos, Amazon Founder and CEO Many…
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The Time for You to Leap is NOW!
Courage is the foundation of leadership. All other leadership values are brittle unless reinforced with the steel of courage. Courage does not mean to boss others around but to choose from the inside out who we truly are, to define who we are and prove that we mean business about our values – Peter Koestenbaum…
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Don’t GIVE UP…’Change Up’
Everyone seems to know the definition of insanity – doing the same things over and over expecting a different outcome. Most attribute the quote to Einstein but this is not correct. It started out in AA and NA circles, and was first published in 1983 in a book by Rita Mae Brown at least according…
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Can you be Successful without being Exhausted?
The short answer is “Yes” but it depends on other elements in the success equation. Let’s kick off with a couple definitions of success. Napoleon Hill defined it like this “SUCCESS is the attainment of your DEFINITE CHIEF AIM without violating the rights of other people.” Earl Nightingale laid it out like this “SUCCESS is…
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Did I Do MY BEST Today?
After reading a post today by Dan Waldschmidt called ‘The Only Question Worth Answering” it got me thinking of the Four Agreements by Don Miguel Ruiz, one of which states ALWAYS DO YOUR BEST. Dan says that asking the question “Did I do my best?” at the end of each day is the only one…
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Whatever Exists in your Business that you DON’T LIKE is what you CHOOSE to Tolerate!
One of my clients called me one Saturday morning – FRUSTRATED! One of her employees was a ‘no show’ at the time her business place opened. This meant that the other person working that morning had no help, which would delay pre-business preparations, Lord knows, by how long. My client made several attempts to call…
Clarity BEFORE Execution. Structure BEFORE Speed
When the stakes are high, DON’T MOVE without CLARITY
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Business Diagnostic Specialist | Clarity before high-stakes decisions 