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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: buying behaviours

  • Where is your genius diluted because you haven’t clarified the real result?

    Would you pay $140 TTD for a smoothie? Ore even $230 TTD ? Well according to this Wall Street Journal folks are paying $20 USD for the Hailey Bieber “Strawberry Glaze Skin Smoothie” from Erewhon and $33 USD for its even bolder cousin: the “Billion Dollar Smoothie” at SunLife Organics. Until reading the article, I’d…

    Giselle

    August 6, 2025
    ⚙️ Sensemaking in organizations, 🧠 Zone of Genius, Strategic Sensemaking
    buying behaviours, client attraction, client journey, Erewhon, Hailey Bieber, healthcare, identity alignment, loyalty, referral, retention, smoothie, Strawberry glaze skin smoothie, transformation, wellness
  • Stop treating customers as if they were one-dimensional

    The headline in a September 28th article in the Economist reads: Customer service is getting worse—and so are customers The opening paragraph of this article written by Schumpeter (here is an explanation about how this column got its name) addresses both the provision of service, and those receiving it. Rare is the company today that…

    Giselle

    November 17, 2023
    Strategic Sensemaking
    buying behaviours, customer rage, customer service, customer service training, getting customers, sales, selling, the customer journey, what customer service is not
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