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What vaccine sceptics and potential buyers have in common
Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;…
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Climbing one mountain always exposes another peak
“Life is an uphill battle”, I’m sure is a phrase that you’ve heard or said yourself countless times. Life can feel tough at times. Like now. COVID 19 has changed everything. It seems that we are facing more challenges like never before. Just when it appears as if everything is under control – less people…
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Caught my eye this week…
Every creation starts with a lump of useless clay. The potter leaves a part of himself in every creation. Only the potter can hear the clay. He listens to know its breaking point, to learn its limitations, to reach past them or to accept them and make them a thing of beauty. regina brett It…
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our desire for control
We want to have everything the way we want it yet we don’t realize that this is the source of our anxiety. Before COVID-19 we felt that we had more control, because we had more choices. We could go out freely to the malls, go out to dinner, take our kids to the park, get…
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How are you dealing with the financial stress that accompanied COVID 19?
True power in this world comes from economic independence. Way before COVID-19, too many people in Trinidad and Tobago had way too much month left at the end of their money. I suspect that since COVID-19 this situation has gotten worse. This Pandemic Recession, as it is now being referred to, has caused quite the…
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In this “Covid Season” – How Do You Get Potential Clients to Come to You?
This pandemic experience has been VERY depressing for many service business owners and entrepreneurs. Many businesses have had to shut down completely and some have reopened only to have their doors closed once again. Uncertainty is rampant. Most people who run their own businesses love to have control yet as we have all experienced, these…
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We need to return to the Age of Exploration
It’s been a tough time for everyone. COVID-19 is the great equalizer. It has brought everyone to their knees and cast a spell of pessimism world-wide. Yet there is always hope, if only we shift our thinking and view life through different lenses. In the world of work, we have no choice other than to…
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Will the Real Entrepreneurs Please Stand Up!
The Oxford English Dictionary defines an entrepreneur as ‘a person who sets up a business or businesses, taking on financial risks in the hope of profit’. Who comes to mind? Perhaps Mark Zuckerberg or Alan Sugar? Maybe Bill Gates or James Dyson? If we were talking about entrepreneurs in Trinidad and Tobago who would we…
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How to reopen the economy: Do we optimize to save lives or save livelihoods?
In a very general sense, we all feel that this too shall pass. Yet unlike the dot com bubble burst in 2001, and the recession of 2008, Covid-19 has us facing one of the worst times in the history of our lives. Many companies are trying to figure out what to do. Projects and campaigns…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 