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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

share it here
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: potential clients

  • What vaccine sceptics and potential buyers have in common

    Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;…

    Giselle

    August 26, 2021
    Strategic Sensemaking
    buyer's journey, Covid 19, marketing, overpromising, potential clients, sceptics
  • Are you Communicating or just Talking?

    When I saw this picture I had a good laugh. We sweet too bad lol. Then I got to thinking about messages. This message is clear and is put in a place where the person for whom it is intended will get it! Yet when we have a message we tend not to be so…

    Giselle

    December 6, 2019
    Strategic Sensemaking
    communication, messenger, potential clients, Purple Marketing, Purple Messenger, target audience
  • Start Here
  • About
  • Working Together
  • The Journal
  • Spotlight Interviews™
    • This Week’s Spotlight…
    • Spotlight Interview Archive
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