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Ideas Aren’t Solutions If Diagnosis Didn’t Come First
There’s a costly habit that shows up in businesses that are otherwise filled with smart, capable people… the reflex to move from discomfort straight into ideas. The moment something feels off, the room fills with solutions. It looks like progress because there is movement. It sounds intelligent because the ideas are often good. But beneath…
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Do You Have Customer Relationships or Hostages?
Noah Fleming shared this story about a $20M company, a top sales guy who “owned” every major client, and a president quietly panicking because this top sales guy had resigned and was taking half the revenue with him. Noah asked a simple but disarming question: Do you have customer relationships… or do you have hostages?…
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What Happens When Performance Replaces Authenticity
Somewhere along the way, many of us learn to trade truth for approval. Not because we’re weak. Not because we’re manipulative. But because we’re human – wired to belong, wired to need safety, wired to be understood. So we adjust. We soften our voice. We amplify certain traits. We mute others. We hide the parts…
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When Words Start Wars
Orem, Utah, September 10, 2025: Charlie Kirk, the 31-year-old founder of Turning Point USA, was midway through a “Prove Me Wrong” campus debate when a single rifle shot ended his life. The scene—open-air forum, microphones humming, thousands of students—could hardly have been more emblematic of his chosen medium. Only weeks earlier he’d said, “When people…
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Clarity Postponed is Opportunity Missed
Have you ever found yourself delaying taking action. Perhaps a decision needed to be made, you needed to have an uncomfortable conversation, send an email, pick up the phone and make an important call. Perhaps you call yourself lazy. Maybe you describe yourself as a procrastinator. In a July 13th article, this year, McClean hospital,…
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The Referral Process Starts Way Before the Client Buys Anything
Most people think referrals are the cherry on top of a great client experience — something you ask for once the deal is done and the client is satisfied. But referrals don’t begin after the sale. They begin way before the client buys anything — in the very first moments of getting to know you.…
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Are we losing the plot with AI?
I think AI is greatly misunderstood. And I’m watching it create a quiet storm of anxiety—especially among students, educators, and thoughtful professionals. Not because people are being dishonest.But because they’re scared they’ll be misunderstood. They’re asking questions like: “Does this sound too much like AI?”“What if I get flagged even though I wrote it?” They’re…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 