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Should is a Judgment. Could is an Opportunity
There’s a small linguistic trapdoor that most leaders fall through without noticing. It’s tucked inside two tiny words that shape entire days, teams, and decisions. Should.Could. One shuts the room.The other opens it. Should is the quiet judge at the back of the boardroom. It carries the weight of expectation, obligation, invisible rulebooks written by…
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Before you could bend or break, you need to first know the rules
The phrase “know the rules before you bend or break them” is a popular piece of advice often attributed to artist Pablo Picasso, who said: Learn the rules like a pro, so you can break them like an artist This phrase isn’t an invitation to rebellion for rebellion’s sake. It’s a reminder that real innovation is born…
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Thought Experiment: What if I Developed a Michelin for Business
We’re familiar with Michelin as an award — revered, feared, and respected in the culinary world. But before it was a badge of honour, it was a book. And before it was a book, it was a strategy. A Roadmap, Not a Rating The Michelin Guide was born in 1900 — not in a kitchen,…
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If You Want to Improve, Be Content to Be Thought Foolish and Stupid.
Being extremely self-aware can be quietly exhausting. You start monitoring every word, every tone, every gesture — not out of mindfulness, but survival. You wonder, Will this be received well? Will it upset them? And if it does, you spiral into self-questioning: What did I do wrong? How can I make sure this never happens…
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Creativity: The Work We Resist
We live in a culture obsessed with innovation. Leaders and consultants toss the word around like it’s a commodity — something you can buy off the shelf if you just hire the right people or invest in the right tech. Satya Nadella captured this sentiment perfectly when he said: “What the world rewards most is…
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Can your rely on your business for support?
We start businesses with a dream: freedom, flexibility, fulfillment. But too often, the reality feels very different. Instead of support, the business becomes something we carry — on our shoulders, in our heads, in our nervous systems. And when you’re carrying it, it will feel heavy. It will weigh you down. It’s not that we’re…
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Why My Approach Sidesteps the Pitfalls That Sink Transformations
When I walk into a business that’s about to make a big shift, I’m not thinking about pretty organizational charts nor catchy slogans. I’m thinking about the human and structural realities that will make or break what’s about to happen. Too many transformations fail — not because people weren’t working hard, but because no one…
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Possibility, Profits, and the People You Choose to Bet On
Some people don’t need to be “taught possibility”; they walk into rooms wired for it. They are possibility thinkers. They see the possibilities and immediately begin asking “what if” questions. They are energized by ambiguity and focused on impact. Karrie Sullivan recently posted that “Art of the Possible” sessions are a waste of time. If…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 