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The Theory Is True Until the Process Fails
There is a particular kind of confidence that comes with a theory that appears internally complete. It explains the world neatly. If the principles are followed, the outcomes should follow. The reasoning feels almost mathematical in its certainty. This is why theories travel so easily through organizations. They promise order inside environments that are often…
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Do You Have Customer Relationships or Hostages?
Noah Fleming shared this story about a $20M company, a top sales guy who “owned” every major client, and a president quietly panicking because this top sales guy had resigned and was taking half the revenue with him. Noah asked a simple but disarming question: Do you have customer relationships… or do you have hostages?…
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Do you Truly Know the People on your Team?
Most leaders can tell you their revenue targets. Many can recite their growth strategy or name their most profitable clients. But ask them what actually holds their team together and their silence tells you everything. That’s where The One Question Every Business Must Answer™ comes in: What will it really take to leverage your people-potential…
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Why My Approach Sidesteps the Pitfalls That Sink Transformations
When I walk into a business that’s about to make a big shift, I’m not thinking about pretty organizational charts nor catchy slogans. I’m thinking about the human and structural realities that will make or break what’s about to happen. Too many transformations fail — not because people weren’t working hard, but because no one…
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How to Reverse-Engineer & Improve your Strategy
I joined a reading circle recently. The goal is simple – read 10 to 12 pages daily. You decide on the book. Perhaps members will fall in love with reading again or be motivated to finish that book they started or have been meaning to read forever. My choice is a book that I read…
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Business turnarounds IRL vs. TV
I’ve always been drawn to transformation shows. There’s something deeply satisfying about watching chaos get clarified in 42 minutes. Give me a struggling restaurant, an outdated house, or a misaligned business — and I’m hooked. Some of my all-time favorites? There’s a rhythm to these shows that keep me in place as I watch: disaster,…
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When Persistence Is Out of Alignment: How to Know and What to Do About It
A while ago, I had what seemed like a promising consult with a well-known organization. I was clear about the value I’d bring—even priced the consult—because the strategy alone was worth it. Their response? Enthusiastic. Receptive. They asked, “What’s next?” So I delivered. A proposal followed. Then silence. I followed up once. I was given…
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Are you using your mental magnet?
Whenever I talk to clients about choosing a niche, or focusing on solving one problem, or mastering some area of expertise, they always view this as cheating themselves out of something larger. Why narrow my focus when I can have it all? But there is wisdom in a narrow focus. Have you ever had to…
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do you have all the knowledge you need to build a thriving business?
If you answered “yes” then you are getting the support you need in those places outside your ambit. If you answered “no” that’s a great start because you realize it takes a village LOL. If you answered “yes” but doing everything yourself, I think that you need to re-examine your answer. To build anything well…
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When exactly will you feel successful?
I, like many others, have been watching the Olympic games and with that, the advertisements that support me being able to view the games from the comfort of my home. There are advertisements for new cars, investment propositions and guidance on how to transact business online with ease. This got me thinking about goals. There…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 