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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: business model

  • Is Your Business Model Matching How You Actually Operate?

    For a long time, I thought I had a marketing problem. Then I thought I had a sales problem. Then I thought I had a positioning problem. In the last couple hours reviewing my website, I had a different realization altogether. The issue wasn’t the any of those things I mentioned. The website was simply…

    Giselle

    June 3, 2026
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, 🧠 Zone of Genius, Field Notes, Strategic Sensemaking
    business growth, business model, decision making, leadership, operating model, Organizational Alignment, sensemaking, strategy, systems thinking
  • When Persistence Is Out of Alignment: How to Know and What to Do About It

    A while ago, I had what seemed like a promising consult with a well-known organization. I was clear about the value I’d bring—even priced the consult—because the strategy alone was worth it. Their response? Enthusiastic. Receptive. They asked, “What’s next?” So I delivered. A proposal followed. Then silence. I followed up once. I was given…

    Giselle

    March 24, 2025
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, Strategic Sensemaking
    business model, clarity, misalignment, persistence, Private Business Alignment Briefing, process, Sales management, The Hudson Alignment Framework
  • The Greatest Asset in Your Business? – YOU!

    In financial accounting, assets are economic resources. Anything tangible or intangible that is capable of being owned or controlled to produce value and that is held to have positive economic value is considered an asset. Tangible assets are physical, material and financial resources, such as: plant machinery office equipment and Intangible assets are valuable resources…

    Giselle

    February 24, 2012
    Strategic Sensemaking
    assets, business model, journaling, Shawn Driscoll, Sir Richard Branson, skills, talents, The Positivity Blog, values
  • Start Here
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  • Working Together
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  • Spotlight Interviews™
    • This Week’s Spotlight…
    • Spotlight Interview Archive
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