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Have You Ever Asked a Doctor for a Refund?
It’s perhaps a strange question to ask but I am curious. A doctor diagnoses a condition, explains what is happening, recommends a course of treatment, and sends us on our way. We may follow the advice diligently. We may follow some of it. We may ignore it entirely. Yet if our condition fails to improve…
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We Must Seize What Flees
Let us therefore set out whole-heartedly, leaving aside our many distractions and exert ourselves in this single purpose, before we realize too late the swift and unstoppable flight of time and are left behind. As each day arises, welcome it as the very best day of all, and make it your own possession. We must…
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Embrace Uncertainty as a Source of Innovation, Adaptability & Competitive Advantage
Embracing uncertainty is critical to your success, especially in this volatile, rapidly evolving business landscape. However uncertainty goes against the grain of us humans, who want to control our environment. Margie Warrell PhD, tells us that embracing uncertainty is critical to our success. In a Forbes article, written almost a decade ago she shares: We…
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Are you incarcerated by thresholds?
My day was full. I did a fair amount regarding a home project I’m working on, had some things to sort out with my car and I handled a few things that had been sitting for longer than they should have. Once home, I glanced at the clock and felt the day close in on…
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Why Smaller Contractors Lose Work to Larger Firms (Even When the Work Is Better)
I was sitting in a room yesterday with a group of technical leads. It was an industry event, and the conversation was around projects that kept looping. Work would be done, reviewed, then redone. Adjustments would be made, only for the direction to shift again. Not because new data had emerged, but because the decision…
Business Alignment, business strategy, Client experience, consulting, decision making, execution, Leadership Thinking, organization alignment, perceived value, StrategicAlignmentJournal BusinessAlignment DecisionMaking Consulting LeadershipThinking ClientExperience OrganizationalAlignment BusinessStrategy PerceivedValue Execution -
How Are You Designed to Prosper?
The Comfort of a Ready-Made Answer When faced with the question – how are you designed to prosper – we may immediately start looking for the answer outside ourselves. We think we’d find the answer in a book, a course, training, or copying someone else’s blueprint. The big blind spot is that within all the…
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The Visionary Who Forced Madison Avenue to Take Black Buying Power Seriously
Picture America in 1970. Corporate boardrooms were almost entirely white and male. Major advertisers on Madison Avenue—the nerve center of U.S. marketing—saw the “general market” as code for white consumers. Black households, though representing billions of dollars in purchasing power, were either ignored or caricatured. Into that landscape stepped Earl G. Graves Sr. Brooklyn-born to…
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Are You Learning or Just Memorizing?
If you’ve ever attended a business seminar, read a book on marketing, or listened to a podcast on scaling your revenue, you’ve probably walked away thinking, That makes so much sense! But here’s the real question: Has it actually changed how you run your business? There’s a difference between memorizing and learning—and that difference shows…
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Don’t sacrifice your truth because you’re afraid of conflict
Behaviour Geneticist Kathryn Paige Harden recently shared an exchange between her 6 year old and her 8 year old. Her 6 year old was working on a bead design and asked: “Do you want to help me?” Her 8 year old responded: “Yes. Do you want me to follow your direction or give ideas?” Dr.…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 