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What Happens when your Business is Operationally Efficient but Emotionally Flat?
I was listening today to a conversation around relevance and customer experience and I started to think about just how many businesses have become incredibly efficient at producing transactions while slowly losing their ability to produce feeling? There are businesses where everything technically works and yet the entire experience feels emotionally flat. Then there are…
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Good Intentions Only Go So Far…
Who we are…our approach to things…how we execute…what we would like people to experience…THIS is our brand. Whether it’s one person or a business we must be able to articulate what we are committed to doing, how we are going to do what we set out to do and what that experience might look like.…
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Business Owners: Forget About Gaining and Keeping Loyal Employees
Which business owner doesn’t have a loyal employee? “Do you see so and so” they say…”he has been with me since before Christ. I can depend on him no matter what.” This person enjoys certain perks as a result of his devotion. The Boss enjoys having him around and he seems to enjoy his job.…
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Don’t Fix the Food – Fix the Experience
Yesterday I went to a very popular International Franchise Restaurant for lunch with a potential client for his complimentary Possibilities to Profit ™ Personal Branding Strategy Session We both decided to order light. I ordered the Broccoli Cheese Soup and a Caesar Salad and my client ordered a Caesar Salad and a portion of French…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 