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Clarity BEFORE Execution. Structure BEFORE Speed

If you could better understand one thing about your business right now….

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Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions
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Most costly decisions begin with
an inaccurate understanding of the situation.

I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.

Tag: customer journey

  • How one Restaurateur took Making a Reservation & Transformed it into a Unique Experience

    I first came across Erin French in an episode of Be My Guest with Ina Garten, and what stayed with me wasn’t just the food or even the setting, but the way Ina Garten spoke about Erin’s restaurant. Almost like it existed slightly outside of the usual restaurant world, tucked into a quiet town in…

    Giselle

    April 20, 2026
    🔄 Client Systems
    brand strategy, business design, Client experience, customer journey, decision making, Leadership Thinking, strategic alignment
  • Why Trust Is Assumed in Business – and Why It Probably Shouldn’t Be

    I’ve observed many businesses over the years, assume that when dealing with customers, trust is inherent in everything. They behave as though trust automatically comes with the invoice number, the logo, the website, and the “About Us” page. Because trust is assumed, we never feel that we have to intentionally build it. Traditionally, the way…

    Giselle

    November 20, 2025
    ⚙️ Sensemaking in organizations, 🔄 Client Systems, 🧩 The Hudson Alignment Framework™
    customer journey, earned trust, integrity, mar, marketing messages, promises, referrals, respect, transparency, trust
  • Best natural wig ever – does not look or feel wiggy

    I’m not interested in the product but I was captivated by the presentation. Take a look here. It was so relatable, engaging and providing answers to questions that you already had in your head. Will it look like a wig? Can I wash it? Does it come in different colours? How functional is it –…

    Giselle

    February 5, 2022
    Strategic Sensemaking
    Baby Naps Custom Twisted Wigs, buying behaviours\, customer journey, making the sale, sales presentations
  • The fortune is in the follow-up

    I love how words work together. The phrase jumped out at me, while reading a newsletter from Reuben Swartz. “It’s a truism for sales”, he said – the fortune is in the follow up. No lies there. Wouldn’t it be great if we just put out one ad, sent one email, made one phone call…

    Giselle

    February 2, 2022
    Strategic Sensemaking
    customer behaviour, customer journey, fortune is in the follow up, lead generation, nurturing relationships, recommendations, referral, website, white papers
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