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How one Restaurateur took Making a Reservation & Transformed it into a Unique Experience
I first came across Erin French in an episode of Be My Guest with Ina Garten, and what stayed with me wasn’t just the food or even the setting, but the way Ina Garten spoke about Erin’s restaurant. Almost like it existed slightly outside of the usual restaurant world, tucked into a quiet town in…
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The fortune is in the follow-up
I love how words work together. The phrase jumped out at me, while reading a newsletter from Reuben Swartz. “It’s a truism for sales”, he said – the fortune is in the follow up. No lies there. Wouldn’t it be great if we just put out one ad, sent one email, made one phone call…

