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When the Identity You Assumed Can No Longer Hold You
There’s the you that you are…and the you that you had to become to make it this far. The second one — the assumed identity — is a quiet masterpiece of survival. It works. For a long time, it works. People applaud it. They reward it. They trust it. You trust it too — because…
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How to reopen the economy: Do we optimize to save lives or save livelihoods?
In a very general sense, we all feel that this too shall pass. Yet unlike the dot com bubble burst in 2001, and the recession of 2008, Covid-19 has us facing one of the worst times in the history of our lives. Many companies are trying to figure out what to do. Projects and campaigns…

