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How to Reverse Engineer your Perfect Customer Profile
If you’re a service provider struggling to define your perfect customer—don’t start with demographics. Start with YOU and how you’re wired to deliver value. I use two tools to get radically clear on this: Both give you deep insight into why you do what you do, how you work best, and what others can consistently…
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Action will take you out of fear
Fear has taken me out of acting on numerous occasions. The fear to speak up, share a truth, defend or hold fast to an unpopular position. They say the reverse is true – that action will take you out of fear. I don’t know that you ever outdistance fear, but taking action, forming supportive habits,…
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The money is in the clarity, not the complexity
It’s easy, we’ve been told: Except real life doesn’t work that way. Most goal-setting models are built, as if for machines, not people, with the following assumptions: But here’s the reality: Setting and achieving goals is not ever clean, because the transformation required, to adopt new behaviours, influence mindset, and maintain focus despite distraction, is…
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Competency without alignment = Burnout
You have the vision, the framework, your plan of action. You design a roadmap for execution and you determine criteria for measuring impact. This is clear, crisp and linear. Yet things still fall apart. Some say competency might be the missing link; but I’d argue that competency without alignment just leads to burnout! In my…
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Be heard AND seen…
If you don’t stand for something, you’ll tolerate everything. Think of those times when you have deferred to others who were louder, appeared more ‘in the know’ than you. Perhaps you’ve encountered a bully or three, who wouldn’t even let you speak – your point of view lost in their bravado. Yet it is important…
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Do you believe…
Regardless of the circumstance, belief ALWAYS has to come first. If you don’t truly believe it’s possible for you, then you won’t invest your time and energy into making it happen. Half of the work to be done is having faith in yourself to show up and do what’s necessary. It is about remaining open…
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How do you create the reality you want to see?
Businesses want results. More money. More profit. We want ways to make more money. We want action and we want it fast. Business owners love guarantees. Do X, and I promise you will get Y. Guarantees are lies because not all ideas are going to work. In order to create your reality you need to…
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Vision is never given the seriousness it deserves
The Bible tells us that without a vision people perish. When it comes to goals of any kind, we are asked to create a compelling vision before we set our goals, yet in many cases, we don’t put in the necessary effort – perhaps because we look at it as something simple. I want a…
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don’t go to the ocean with a thimble…
How do we find the light, that glimmer of hope, that it’s possible to cross over each chasm we face and emerge, ready to move forward?
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Do You Have a Daily Ritual/Practice?
It’s a real question 🙂 I am not trying to sell you on adopting one that I’ve adopted that works. I am curious…that’s all. Let me know in the comments below. I’ve found that without some kind of ritual, I get easily lost in distraction…slipping down Facebook rabbit holes, getting roped into a story that’s…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 