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The fortune is in the follow-up
I love how words work together. The phrase jumped out at me, while reading a newsletter from Reuben Swartz. “It’s a truism for sales”, he said – the fortune is in the follow up. No lies there. Wouldn’t it be great if we just put out one ad, sent one email, made one phone call…
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Don’t be a Michelin Chef…be a happy one
I was on a strategy call with my client, TImeout Specialist, Judy Joseph-McSween and she shared her observation – that there are so many happy/unhappy people. I remember years ago being told by a psychiatrist that I was a smiling depressed person. I can relate. So much of our life is spent in pursuit of…we…
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What if it doesn’t work?
Change is constant The last time we “spoke” was in November! I was back to iterating…AGAIN! I went against all good advice which says that you need to remain consistent in order to be remembered. Once again I risked you guys forgetting about me. But here’s the thing: we all have to go through whatever…
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your sacred autobiography
Do you sometimes feel as if you know where you’re going and at other times feel so radically inadequate that you’re too embarrassed to say? Despite having done well on formal tests or perhaps performed poorly and worldly success continues to elude you – I am sure that you have already come to the realization…
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What do you believe?
Regardless of what you are able to envision – see yourself in some future – nothing actually comes to being until you believe. If there is doubt, you don’t believe. You might think it’s possible but you just don’t believe it’s possible for you. I recognized this recently in my own life. I believe possibility…
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insta-success is clouding your vision
Last night I watched a four part series on Amazon Prime called LulaRich. It chronicles the unraveling of LuLaRoe. Known for their buttery soft leggings, the infamous multi-level marketing company went viral promising young mothers a work-from-home salvation. LuLaRoe’s eccentric founders recruited an astonishing army of independent retailers to peddle its increasingly bizarre and defective…
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where are you selling yourself short?
You may have been brushing over this question for a long time. Even if you haven’t put it into words to form the question, you have had a feeling…a knowing…that all is not right in your world. On the outside, you look OK and feel OK but you know that you are not OK. You…
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What vaccine sceptics and potential buyers have in common
Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;…
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When exactly will you feel successful?
I, like many others, have been watching the Olympic games and with that, the advertisements that support me being able to view the games from the comfort of my home. There are advertisements for new cars, investment propositions and guidance on how to transact business online with ease. This got me thinking about goals. There…
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Climbing one mountain always exposes another peak
“Life is an uphill battle”, I’m sure is a phrase that you’ve heard or said yourself countless times. Life can feel tough at times. Like now. COVID 19 has changed everything. It seems that we are facing more challenges like never before. Just when it appears as if everything is under control – less people…

