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The Story we tell Ourselves about why People say “yes” to our Marketing
I’ve noticed we have a habit of congratulating the wrong thing… especially in business. Someone says yes and we rush to credit the headline, the funnel, the positioning, the sly little hook we thought up in the shower. It feels good to imagine the yes was engineered, that we lined up the dominos just right…
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Being Vague WILL Kill your Business
Most of us don’t suffer from lack of talent. We suffer from a lack of focus. We say things like: “I just want to earn more money.”“I’m ready to grow my business.”“I want to attract better clients.” Sounds great. Except… how much more money? What kind of growth? Which clients? We leave the details fuzzy,…
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The 25/25/25/25 Rule — and What It Can Teach Business About Enduring Growth
There’s an investment strategy that made waves this year — the 25/25/25/25 portfolio, recently spotlighted by The Economist. It’s not sexy. No high-flying tech stocks. No crypto swagger. Just four equal slices:25% stocks, 25% bonds, 25% cash, and 25% gold. And yet — it outperformed. While Wall Street chased the next shiny thing, this “boring”…
Clarity BEFORE Execution. Structure BEFORE Speed
If you could better understand one thing about your business right now….
Most costly decisions begin with
an inaccurate understanding of the situation.
I help leaders understand what is actually happening before major decisions are made or
resources are invested in solving the wrong problem.
Giselle Hudson | Pre-Decision Diagnostic Advisor | Sensemaking for high-stakes business decisions 