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There is no Hero watch at Patek Phillipe
British historian Nicholas Foulkes first used this phrase to describe the brand, and later Patek Philippe president Thierry Stern expanded on it: Why does Patek Philippe have so many collections? Because while each collection has a different character, each one allows us to innovate and to express ourselves… It is for this reason that there…
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Why do some Employees Tune Out at Work?
I came across an article in Inc. recently by Kit Eaton: “How to Fight Clock Botching, the Latest Threat to Productivity” (published August 13, 2025). Up until then, I’d never heard the phrase clock botching before. I know of clock watching. I’ve done it. You’ve done it. That’s the “please-let-this-day-end” routine where the only thing…
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Why “doing what you love” isn’t enough
We’ve all heard the advice: do what you love and you’ll never work a day in your life. It sounds inspiring. It looks good on a coffee mug. But it’s misleading — even dangerous — because it oversimplifies how we are truly designed as human beings. The truth is: love alone isn’t enough. You can…
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Running the Race you were Built for
Paul writes in 1 Corinthians 9, verse 24 “Isn’t it obvious that all runners on the racetrack keep on running to win, but only one receives the victor’s prize? Yet each one of you must run the race to be victorious.” — The Passion Translation (TPT) Ecclesiastes reminds us: “The race is not to the…
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How to Achieve the Sweet Spot between People & Process
It was Dr. W. Edwards Deming who famously said this: A bad system will beat a good person every time. He’s right. If your workflows are clunky, your tools outdated, your decision-making slow, and your culture misaligned — even your top talent will eventually burn out or disengage. In most organizations, 94% of results come…
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How to Reverse Engineer your Perfect Customer Profile
If you’re a service provider struggling to define your perfect customer—don’t start with demographics. Start with YOU and how you’re wired to deliver value. I use two tools to get radically clear on this: Both give you deep insight into why you do what you do, how you work best, and what others can consistently…
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Your Work Is Meant to Be Enjoyable for You and Helpful to Others
The idea that we can’t have the job we truly want, let alone experience joy while doing it, runs rampant in our world. We subject ourselves to unhealthy working conditions for eight plus hours a day at the end of which we feel tired. Not fulfilled…not feeling as if we’ve contributed or made a real…
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How long will you wait before honoring WHO YOU ARE
I have always believed that true business success stems from a clear vision supported by alignment across four essential pillars: expertise, a strategic attraction plan, financial mastery, and sales and marketing. When these elements are in harmony, businesses can navigate complexity with clarity and transform challenges into opportunities for sustainable growth. The pillar we often…
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What’s your favourite excuse? Mine – “I don’t have time…”
I had a boss who taught me this: Never enough time to do it right. Always enough time to do it over. This in a nutshell, describes the shortcut. The time we spend looking for shortcuts, could be invested in the deep dive we need to make into those things that fuel and drive our…
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Why should you be hired, if no one understands what you do?
Most service providers have such a low level of self-belief, they will jump to answer the “why should we hire you” question as if they were on trial. If this is you, understand that the work to do is not to figure out how to answer “what do you do?” The work is to figure…
Clarity BEFORE Execution. Structure BEFORE Speed
High-stakes decisions deserve disciplined thinking
You don’t need to move faster.
You need to reduce unnecessary risk.
When your decision affects income, reputation, or stability,
pause with structure before you act.
Giselle Hudson | Pre-Decision Advisory for Leaders Under Pressure 